English
Recently, Xinglu Technology (Hebei) Co., Ltd. had the honor of welcoming two distinguished guests from Ethiopia — Mr. Samuel Bekele, General Manager of Addis Vision Engineering PLC, and Elias Tadesse, a senior advisor to the Ethiopian Chamber of Commerce and Sectoral Associations. Their visit marks a significant step in strengthening international cooperation and expanding Xinglu Technology’s presence in the African market.
During their visit, Mr. Bekele and Mr. Tadesse were given a comprehensive tour of Xinglu’s modern manufacturing facility in Shijiazhuang. They observed firsthand the company’s full production line, from precision SMT (Surface Mount Technology) processes to aging and quality control testing. Our technical director provided a detailed explanation of our latest innovations in LED display technology, including high-protection outdoor screens, transparent LED screens, and immersive floor display solutions.
The delegation expressed strong interest in our customized solutions, particularly for use in large-scale commercial advertising and smart city projects in Ethiopia. "We were deeply impressed by the level of automation, attention to detail, and the professionalism of the team," said Mr. Bekele. "It’s clear that Xinglu is not only a manufacturer, but also a true innovator in the LED display industry."
Following the tour, both parties held a productive business meeting in our conference center. Discussions focused on potential collaboration in infrastructure development, retail display solutions, and event staging services across East Africa. The two sides reached a preliminary agreement to initiate a long-term partnership, which includes a strategic distribution arrangement and localized technical support in Addis Ababa.
"We see this as more than just a business transaction," said Dr. Tadesse. "This is the beginning of a strategic alliance that will bring high-quality Chinese technology into the Ethiopian market, creating value for both sides."
The visit concluded with a group photo and the signing of a Memorandum of Understanding (MoU), laying the foundation for continued collaboration.
Xinglu Technology is committed to offering world-class LED display solutions and expanding global partnerships. We sincerely thank Mr. Bekele and Dr. Tadesse for their trust and recognition, and we look forward to a bright future of cooperation.
