English
A mid-sized shopping mall in Semarang, Indonesia, recently installed RoleHeller’s DOOH - O2 Series P3.125 outdoor LED display to upgrade its exterior advertising capabilities. Positioned at the main entrance, the screen immediately attracted attention with its high brightness, vivid colors, and seamless playback of promotional content.
Designed for 24/7 outdoor operation, the O2 Series offers excellent weather resistance with its IP65-rated protection, making it ideal for the tropical climate of Central Java. Whether under direct sunlight or heavy rain, the screen maintains stable, high-contrast visuals that ensure every message reaches its audience clearly.
The mall management uses the screen to display store promotions, event announcements, and brand collaborations — significantly improving tenant exposure and customer engagement. The digital upgrade has turned the mall’s facade into a modern visual landmark.
This successful installation showcases how RoleHeller’s DOOH solutions help commercial venues in Southeast Asia maximize their advertising reach and visual appeal.
