English
RoleHeller is a leading global premium LED display brand under Xinglu Technology(Hebei) Co.. Ltd. Headquartered in Shijiazhuang. China, and established in 2015, weadhere to the philosophy of "Technology Interprets Creativity." Our LED screens havebeen exported to 157 countries and regions worldwide.
Dual-Production-Base Strategy for Unmatched StrengthShijiazhuang Headquarters: Specialized in DIP LED displays and intelligenttransportation solutions (VMS variable message signs, tunnel guidance systems.etc.), renowned for ultra-high brightness and extreme environmental durability -the preferred choice for China's smart transportation sector.Shenzhen Branch: Dedicated to high-end SMD displays, focusing on fine-pitch.ultra-HD indoor/outdoor screens for advertising, stage & entertainment. sportsvenues, conference centers, and more.
300+ TeamComprising optoelectronic engineers, visual designers, algorithm specialists, andsystem architects. we stay ahead of cutting-edge technologies such as Mini/MicroLED. naked-eye 3D. and Al interaction, delivering one-stop customized servicesfrom concept design to long-term maintenance.RoleHeller - Illuminating every stunning moment with leading technology andreliable quality.We look forward to partnering with you to create a brilliant visual future!
Team | Service | Capability
Since our founding in 2015, RoleHeller has upheld the brand philosophy of "Technology Interprets Creativity." We have built a fully integrated industrial chain encompassing R&D, intelligent manufacturing, and global services. Our team includes 150 highly educated professionals—optoelectronic engineers, visual designers, and system architects—who stay ahead of industry trends and are ready to deliver one-stop solutions from design and implementation to ongoing support.
We prioritize customer success by offering flexible, project-specific LED display solutions. From initial consultation and technical planning to on-site installation and long-term maintenance, our team ensures seamless execution and maximum visual performance in any scenario.
With experience serving clients in over 150 countries and regions, we understand diverse market needs and international standards. Our deep OEM/ODM expertise, fast delivery, and multilingual support make us a trusted partner for businesses worldwide.
